Explainer videos have become an essential tool for businesses to communicate their message effectively. These concise, captivating, and enlightening videos elucidate a commodity, amenity, or notion. In this guide, we will explore the different types of explainer videos, their benefits, costs, pricing, styles, and tips for creating an explainer video. We will also introduce 3 top tools to create an explainer video.
Explainer Video Benefits
Explainer videos have numerous benefits for businesses. They can help increase brand awareness, improve website traffic, boost conversion rates, and enhance customer engagement. Explainer videos are also an excellent way to simplify complex ideas and make them more accessible to the audience.
Explainer Video Costs and Pricing
The cost of creating an explainer video can vary depending on the type, style, and length of the video. Animated explainer videos are generally more expensive than live-action videos. The pricing for explainer videos can range from a few hundred dollars to thousands of dollars. However, the investment is worth it, as explainer videos can have a significant impact on a business’s success.
Different Types of Explainer Videos
There are several types of explainer videos, including:
- Animated Explainer Videos: These videos use animation to explain a product or service. They are engaging, fun, and can simplify complex ideas.
- Authentic Personage Demonstrative Videos: These recordings employ actual individuals to explicate a commodity or amenity. They are more personal and can help build trust with the audience.
- Chalkboard Demonstrative Videos: These recordings utilize a chalkboard and a writing implement to expound a commodity or amenity. They are simple, effective, and can be cost-effective.
- Screencast Explainer Videos: These videos use screen recording to explain a product or service. They are ideal for software or app demonstrations.
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Explainer Video Style
The style of an explainer video can vary depending on the type of video and the target audience. The style can be humorous, serious, or informative. It is essential to choose a style that resonates with the audience and aligns with the brand’s message.
Explainer Video Tips
Here are some tips for creating an effective explainer video:
- Keep it short and sweet: The ideal length for an explainer video is between 60-90 seconds.
- Focus on the problem: Highlight the problem that the product or service solves.
- Use a clear and concise script: The script should be easy to understand and convey the message effectively.
- Use visuals: Visuals can help simplify complex ideas and make the video more engaging.
- Include a call-to-action: The video should end with a call-to-action that encourages the audience to take action.
Tools to Create Explainer Videos
1. Mango WM – Best Explainer Video Maker
Mango WM is an excellent tool for creating an explainer video. It is a cloud-based platform that allows users to create professional-quality videos quickly and easily. Mango WM offers a wide range of templates, animations, and effects that can help create engaging explainer videos. The platform is user-friendly and does not require any technical skills. Main features of it:
- User Friendly: Mango WM is a powerful tool that allows you to create high-quality explainer videos in just a few clicks. With its user-friendly interface and intuitive design, even those with no prior experience in video editing can create professional-looking videos. The software offers a wide range of features that make it the best choice for businesses of all sizes.
- Various Templates: One of the most notable features of Mango WM is its extensive library of templates. The software offers a wide range of templates that you can use to create videos for different purposes. Whether you want to create a product demo, a tutorial, or a promotional video, Mango WM has a template that suits your needs.
- Customization: Mango WM also offers a range of customization options that allow you to create videos that are tailored to your specific needs. You can add voiceovers, background music, and sound effects to your videos to make them more engaging. You can also add animations and special effects to make your videos more visually appealing.
Pricing Options of Mango WM
| Free | Professional$39 for lifetime access | Enterprise $199 for lifetime access |
| Mango Animate Watermark | No Watermark | No watermark |
| 576P video quality | 720P video quality | 1080P / 2K / 4K video quality |
| Limited hand animations | 40 + hand animations | 80 + hand animations |
| Free templates only | Free and Pro templates | Unlimited templates |
| 10 + dynamic characters | 30 + dynamic characters | 50 + dynamic characters |
| 2 backgrounds per project | 10 backgrounds per project | Unlimited backgrounds per project |
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2. Wideo
Wideo is a web-based platform that allows users to create animated explainer videos. It offers a drag-and-drop interface and a wide range of templates, characters, and animations.
3. Biteable
Biteable is a web-based platform that allows users to create animated explainer videos. It offers a wide range of templates, characters, and animations that can help create engaging videos. It also offers a library of stock footage and music that can be used in the videos.
Conclusion
In conclusion, explainer videos are an effective way to communicate a message and engage with the audience. They can have a significant impact on a business’s success. By following the tips and using Mango WM as a tool, businesses can create high-quality explainer videos that resonate with their audience and achieve their goals.
