Picture this: a seasoned employee who has been with the company for several years, and navigating through their daily tasks with confidence. However, as the industry evolves and new tools and technologies emerge, they find themselves needing to adapt quickly to stay relevant in their role. While they are experienced, the prospect of attending another lengthy corporate training workshop or sifting through extensive manuals feels daunting and uninspiring.
According to a recent survey, employees are 75% more likely to watch training videos than read traditional process documents or lengthy blog articles. This demonstrates that when carefully designed, training videos can significantly increase employee engagement and retention rates. As a result, they often provide a higher return on investment compared to traditional workshops.
So, what exactly is it, and how you can make a great corporate training video? Please continue reading this post to find out more.
What is a Corporate Training Video?
A corporate training video is a powerful resource that organizations use to deliver essential training and development content. They often cover a wide range of topics, including compliance, skill-building, leadership, and sales training. By utilizing visual storytelling, these videos help employees grasp complex concepts more easily and retain the information longer.
The key advantage of corporate training videos is their flexibility. It means organizations can tailor the content to meet specific learning objectives and address the diverse needs of their workforce. Whether it’s onboarding new employees or providing ongoing skills development, training videos can be adapted to suit various learning styles and preferences.
Why Training Videos are Essential for Employee Development?
When it comes to employee development, training videos play a crucial role that can’t be overlooked. Here’s a closer look at why corporate training through videos plays a crucial role in employee development.
Enhanced Return on Investment (ROI)
While the initial cost of corporate training video production may seem daunting, the long-term benefits are substantial. Investing in video training often yields a higher return compared to traditional instructor-led training (ILT). A significant 51% of employees express a preference for self-paced video training, which allows them to engage with the material at their own convenience, ultimately leading to improved learning outcomes.
Moreover, using training videos can eliminate various expenses related to hiring instructors, travel, and accommodation, making it a cost-effective solution. For instance, Microsoft successfully reduced its training costs from $320 to just $17 per person over three years by shifting to video-based training.
On-Demand Access to Learning
Another standout feature of training videos is their availability for on-demand viewing. Instead of requiring employees to attend lengthy workshops or sessions, videos provide an alternative that accommodates self-paced learning. This is especially beneficial for global teams operating across different time zones, as it allows employees to access training materials whenever it suits them.
On-demand videos allow employees to quickly access information about company policies and processes whenever needed. This convenience can further decrease the necessity for frequent onboarding meetings and training sessions.
Improved Knowledge Retention
Retention of information is a common challenge in traditional training methods. According to the Ebbinghaus Forgetting Curve, individuals tend to forget a significant portion of what they learn within just a week. However, training videos can enhance retention rates that lead to better job performance. By incorporating visual elements and engaging storytelling, videos help employees remember key concepts longer.
A study by the SAVO Group indicates that learners retain up to 65% more information when it is presented visually, which enhances the effectiveness of training while minimizing the need for constant re-learning.
Clarity in Complex Information
Training videos excel at breaking down complex topics into digestible segments. Their interactive and immersive nature captures viewers’ attention and facilitates better comprehension of intricate ideas. This versatility allows organizations to create various types of training videos such as animations, live-action, or whiteboard presentations, tailored to convey information.
The incorporation of dynamic visuals and professional editing techniques enhances the overall experience. It is easier for employees to grasp challenging concepts.
Establishing Authority and Expertise
You may use corporate training videos to demonstrate an organization’s expertise in its field, going beyond internal training. When appropriately produced, these videos can position your brand as a credible resource and foster trust with both employees and clients alike. By sharing training content publicly, companies can enhance their reputation and extend their reach, ultimately leading to increased ROI.
This strategy not only benefits internal staff development but also serves as a marketing tool that highlights your organization’s knowledge and capabilities.
5 Killer Practices for Creating Corporate Training Videos
1) Establish Clear Objectives by Engaging Stakeholders
It is very safe to say that creating effective corporate training videos begins long before the cameras start rolling. One of the most critical practices is to align all business stakeholders and ensure that everyone agrees on the video’s purpose. This foundational step sets the tone for the entire production process and helps avoid costly missteps later on.
It’s essential to have detailed discussions with key stakeholders within your organization. It includes subject matter experts, managers, and members of the learning and development team. The goal is to clearly define expectations and outcomes for the training video. Questions to consider might include:
- Who is the Target Audience?
Are you creating training for new employees, seasoned staff, or perhaps external clients? Defining your audience helps tailor the content to meet their specific needs and learning styles.
- What is the Primary Objective?
Determine what you want to achieve with the video. Are you aiming to share knowledge, promote a new product, or perhaps highlight a success story? Clarifying your goals will guide the content and style of your training video.
- Where Will the Video Be Published?
Decide on the primary platform for your training video and will it be hosted on your company’s website, shared on social media, or used in an internal learning management system. Knowing the distribution channel can influence the video’s format and style.
- What is the Timeline for Production?
Establishing a timeline is essential for effective planning. If the video is needed urgently, the production process will differ significantly than if you have several months to work on it. A clear timeline allows for better resource allocation and creative development.
- What is the Budget?
Having a set budget helps manage expectations and resources. It’s important to consider all aspects, including equipment, editing software, and professional services, to ensure you stay within financial limits while still achieving your goals.
- What Creative Challenges Might Arise?
Identifying potential roadblocks in advance can save time and frustration. Do you need specific talents, such as actors or voiceover artists? Will you require animation, or is live-action more appropriate? Addressing these questions helps streamline the production process.
- How Will You Measure Success?
Finally, define the key performance indicators (KPIs) that will determine the video’s success. Are you looking at viewer engagement, knowledge retention, or perhaps sales conversions? Knowing how you will measure success allows you to focus your efforts on achieving these outcomes.
By conducting thorough discussions and using options like internal polls or questionnaires, you can effectively gather insights from stakeholders. This collaborative approach not only clarifies the objectives but also ensures that everyone is on the same page before diving into the production of your corporate training videos.
2) Create and Manage Training Videos with AI
Creating effective training videos is a cornerstone of corporate training, yet the processes involved in development, editing, and distribution can often be lengthy and costly. Traditional video production methods require not just substantial financial investment, but also considerable time and expertise. From scripting and shooting to editing and finalizing, the entire workflow can be overwhelming for many organizations, especially those with limited resources.
Fortunately, with the rise of artificial intelligence (AI), the landscape of video creation has transformed significantly. AI technology has streamlined the process and made it easier and faster to produce high-quality training videos that meet the specific needs of employees. By automating various aspects of video creation, AI allows companies to focus on what truly matters; delivering impactful content that enhances employee skills and boosts productivity.
AI-powered tools facilitate several areas in creating corporate training videos. Mango AI is a versatile platform that empowers users to create corporate training videos effortlessly, marrying technology with creativity in an accessible manner. With features designed specifically for video production, Mango AI simplifies the process and ensures that even those without extensive video editing skills can produce professional-quality content.
3 Steps to Create Corporate Training Videos using Mango AI
The following are a few simple steps that will help you efficiently create high-quality corporate training videos using Mango AI.
Step 1: Choose Your Video Template
First of all, begin by selecting a video template that fits the theme and purpose of your training content. The gratis AI-videogenerator offers a wide variety of pre-designed templates tailored to different industries and learning objectives.
Once you choose a template, you can customize it to reflect your brand’s identity and training goals. This initial selection sets the foundation for your video and helps ensure that it aligns well with your overall corporate training strategy.
Step 2: Input Your Text and Select an AI-avatar
Next, it’s time to enrich your video with content, so you can either type your script directly into the platform and choose an AI avatar that best suits your brand identity. Thanks to its gratis face-swap online tool, it is easy to upload your own portrait photos to replace the AI avatar’s face, infusing reliability into your onboarding videos.
Mango AI provides a range of voice options, which allows you to choose one that best suits the tone and style of your training material. This step is crucial, as the right voice can enhance the viewer’s connection to the content and make the learning experience more engaging.
Step 3: Generate, Share, or Download Your Video
Once you have finalized your text and chosen the appropriate voiceover, it’s time to generate your video. The artificial intelligence animation generator will process your inputs and create a polished video that reflects your training objectives.
After generating the video, you can preview it to ensure everything aligns with your expectations. If you are satisfied with the result, you can share it directly on social media or your company’s internal communication platforms. Alternatively, you can download the video for offline use or integration into your learning management system (LMS).
Create Awesome Corporate Training Videos Online
3) Optimize Your Videos for Silent Viewing
When creating corporate training videos, it’s essential to recognize that many viewers may watch these videos without sound. This trend has become increasingly common, particularly on social media platforms where users often scroll through content quickly. To ensure your message is effectively communicated, even when the audio is muted, consider the following strategies:
- Use Captions and Subtitles
Incorporate captions or subtitles into your videos, which allows viewers to follow along with the content without needing to turn up the volume. Clear and concise text can help convey the main points and ensure that essential information is not lost.
- Visual Storytelling
Rely on strong visuals to tell your story and use engaging graphics, animations, and images that can help illustrate your points. This not only keeps viewers interested but also reinforces the information being shared.
- Text Overlays
Utilize text overlays to emphasize key messages throughout the video. Highlight important concepts, statistics, or calls to action that viewers should remember, making it easier for them to grasp the content even without sound.
- Dynamic Visuals
Create dynamic and visually stimulating content by incorporating movement and transitions. This keeps the viewer’s attention and encourages them to engage with the video, even if they can’t hear the accompanying audio.
In this way, you can optimize your corporate training video production for silent viewing reach a broader audience, and ensure that your training materials are accessible to everyone, regardless of their viewing environment.
4) Capture Attention in the First 10 Seconds
The first 10 seconds of your corporate training video are critical for retaining viewer interest. Studies show that most viewers decide whether to continue watching within this short timeframe. To make the most of this opportunity, consider the following techniques:
- Start with a Hook
You should begin with a compelling question, a surprising fact, or an engaging statement that piques curiosity. For instance, ask a thought-provoking question related to the training topic that prompts viewers to think, “I need to watch this to find out more.”
- Present a Clear Value Proposition
Try to quickly communicate the benefits of watching the video. Explain how the content will solve a specific problem or enhance the viewer’s skills. For example, if your training video covers effective time management, state how viewers can save hours in their week by applying the techniques discussed.
- Use Engaging Visuals
Make sure the opening visuals are captivating, and for this, use high-quality graphics, dynamic animations, or real-life scenarios that relate to your audience. This will draw viewers in and encourage them to stay engaged.
- Keep it Concise
Aim to deliver your message efficiently and avoid lengthy introductions; instead, get to the point quickly. This respects the viewer’s time and keeps them interested in what’s to come.
5) Evaluate and Iterate Based on Feedback
Creating effective corporate training videos doesn’t end with their production; in fact, that’s just the beginning. To truly make an impact, it’s essential to gather feedback after video training sessions. This step is crucial because it allows you to understand how well your training content resonated with employees and whether it met their learning needs. By actively seeking input from your audience, you can identify what worked well and what areas may need improvement.
Gather Feedback After Video Training Sessions
Feedback serves as a powerful tool for enhancing your training videos. It provides insights into the effectiveness of your content, delivery, and overall engagement. When employees feel that their opinions matter, they are more likely to engage with the training material. Gathering feedback can be done through surveys, one-on-one interviews, or group discussions following the video sessions. This input helps you understand whether the videos clarified complex topics, maintained viewer interest, and encouraged participation.
Metrics to Measure Effectiveness
To effectively evaluate the impact of your corporate training video, specific metrics should be tracked. Key metrics include:
- Engagement Rates: This can be measured by analyzing how many employees watched the video in its entirety versus how many dropped off before finishing. You can also look at the average watch time to gauge interest levels.
- Knowledge Retention: To assess how much information employees have retained, consider conducting quizzes or assessments before and after the training video. This will help you determine if the material was understood and retained.
- Feedback Scores: Use rating scales in surveys to quantify the effectiveness of the video in terms of clarity, relevance, and overall satisfaction.
Adjust Content and Methods Based on Feedback for Continuous Improvement
Once you have gathered feedback and analyzed the metrics, it’s time to take action. Use the insights to adjust your content and methods. For instance, if feedback indicates that certain topics are confusing, consider revising those sections for clarity or adding supplementary materials. If engagement rates are lower than expected, think about incorporating more interactive elements like quizzes, polls, or discussions to keep employees engaged.
Continuous improvement is key to effective corporate training. By regularly evaluating and iterating on your training videos, you ensure they remain relevant and effective. This not only helps in enhancing the learning experience but also demonstrates to employees that their growth and development are valued.
Bonus: 3 Examples of Effective Corporate Training Videos
We have discussed almost every possible way to create impactful corporate training videos that can help to engage employees and enhance their skills. Now, Here are 3 compelling examples that showcase effective strategies in corporate training video production:
PwC’s Video: Embracing Diversity
PwC’s concept video takes a unique approach to diversity and inclusion training. This video is crafted for all employees and delivers a powerful message about the importance of recognizing and valuing diverse perspectives in the workplace.
The video employs storytelling to illustrate real-life scenarios where employees might unintentionally perpetuate biases. It connects ethnic and racial discrimination to our cognitive processes, which highlights how our brain patterns can shape our thoughts and actions. By the end, viewers are encouraged to engage in self-reflection and consider how they can foster a more inclusive environment.
The Right Words at the Right Time: Customer Service Essentials
In this training video, the focus is on training hospitality staff with essential customer service recovery techniques. This video serves as a quick-reference tool and condenses critical information into an easily digestible format.
Through relatable real-life scenarios, the video illustrates how staff can effectively handle customer complaints and turn negative experiences into positive ones. Although a preview of a longer training module, it provides valuable insights that staff can immediately apply in their roles.
Navigating Customer Onboarding: Deloitte Digital Bank’s Video
Deloitte’s customer onboarding is an exemplary corporate training video aimed at sales and customer success teams. The video begins by identifying common customer pain points and then introduces the Digital Bank Accelerator as an effective solution.
The video is structured to guide employees through the product’s functionalities and backend technology, enabling them to handle customer objections confidently. By outlining both challenges and solutions, the video creates a comprehensive learning experience.