Explainer videos are a powerful tool for businesses to communicate their message to their target audience. They are short, engaging, and informative videos that explain a product, service, or concept in a simple and easy-to-understand way. In this article, we will discuss the explainer video benefits, the different types of explainer videos, explainer video pricing and costs, and some tips on how to create an effective explainer video. And first, we will take a look at a powerful explainer animation video maker named Mango WM.
Mango WM – Whiteboard Explainer Video Maker
Mango WM is a top-rated whiteboard explainer video maker that offers a range of features to help businesses create engaging and informative videos. With its user-friendly interface and powerful tools, Mango WM has become a go-to choice for businesses looking to create high-quality explainer videos. Key features of it:
- Customizable Templates: It offers a range of customizable templates that businesses can use to create their explainer videos. These templates are designed to be easy to use and can be customized to match the branding and messaging of the business.
- Professional Voiceovers: The animation video software offers professional voiceovers that can be added to explainer videos. These voiceovers are recorded by experienced voice actors and can help to add a professional touch to the video.
- Animated Characters: Mango WM offers a range of animated characters that can be added to explainer videos. These characters are designed to be engaging and can help to bring the video to life.
- Easy Sharing: This animated explainer video maker makes it easy to share explainer videos on social media and other platforms. This can help businesses to reach a wider audience and can help to increase engagement with their content.
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Pricing Options of Mango WM
| Free | Professional$39 for lifetime access | Enterprise $199 for lifetime access |
| Mango Animate Watermark | No Watermark | No watermark |
| 576P video quality | 720P video quality | 1080P / 2K / 4K video quality |
| Limited hand animations | 40 + hand animations | 80 + hand animations |
| Free templates only | Free and Pro templates | Unlimited templates |
| 10 + dynamic characters | 30 + dynamic characters | 50 + dynamic characters |
| 2 backgrounds per project | 10 backgrounds per project | Unlimited backgrounds per project |
Explainer Video Benefits
Explainer videos have several benefits for businesses, including:
- Increased Conversion Rates: Explainer videos can increase conversion rates by up to 80%. They help to explain the benefits of a product or service in a clear and concise way, which can help to persuade potential customers to make a purchase.
- Improved SEO: Videos are more likely to appear on the first page of search engine results than text-based content. This means that having an explainer video on your website can improve your search engine rankings and drive more traffic to your site.
- Increased Engagement: Videos are more engaging than text-based content. They can help to keep visitors on your site for longer, which can increase the chances of them making a purchase.
- Improved Brand Awareness: Explainer videos can help to increase brand awareness by showcasing your products or services in a visually appealing way. They can also help to establish your brand as an authority in your industry.
Different Types of Explainer Videos
There are several different types of explainer videos, including:
- Animated Explainer Videos: These are the most popular type of explainer video. They use animation to explain a product or service in a fun and engaging way.
- Live-Action Explainer Videos: These videos use real people to explain a product or service. They are often used for more serious or complex topics.
- Whiteboard Explainer Videos: These videos use a whiteboard and a marker to explain a product or service. They are often used for educational or instructional purposes.
- Screencast Explainer Videos: These videos use screen recording software to explain a product or service. They are often used for software tutorials or demonstrations.
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Explainer Video Pricing and Costs
The cost of an explainer video can vary depending on several factors, including the length of the video, the type of video, and the complexity of the animation. On average, a 60-second animated explainer video can cost between $5,000 and $20,000. There are various elements that can influence the pricing of an explainer video, such as:
- Duration of the video: The lengthier the video, the higher the cost will be.
- Type of Video: Animated explainer videos are generally more expensive than live-action or whiteboard videos.
- The complexity of the Animation: The more complex the animation, the more expensive the video will be.
- Quality of the Video: Higher quality videos will generally cost more than lower quality videos.
Explainer Video Tips
Here are some tips on how to create an effective explainer video:
- Keep it Short: The ideal length for an explainer video is between 60 and 90 seconds.
- Focus on the Benefits: Focus on the benefits of your product or service, rather than the features.
- Use a Clear and Concise Script: Use simple language and avoid technical jargon.
- Use Engaging Visuals: Use visuals that are engaging and help to explain your product or service.
- Include a Call-to-Action: Include a call-to-action at the end of the video to encourage viewers to take action.
Conclusion
Explainer videos are a powerful tool for businesses to communicate their message to their target audience. They have several benefits, including increased conversion rates, improved SEO, increased engagement, and improved brand awareness. There are several different types of explainer videos, including animated, live-action, whiteboard, and screencast videos. The cost of an explainer video can vary depending on several factors, including the length of the video, the type of video, and the complexity of the animation. To create an effective explainer video, keep it short, focus on the benefits, use a clear and concise script, use engaging visuals, and include a call-to-action.
