A drawing animation video is an explainer video, a whiteboard animation. In most cases, used to sell a product or describe a system. If the topic you share is boring and you need to cover many ideas all at once to tell this story, drawing animation might fit you. Drawing animation is incredibly effective for communicating complex thinking.

So why is whiteboard animation so popular? What makes this video style so popular among marketers, educators, and business owners alike? Generally, this video type conveys a specific complex message, and this they can do well. Since the only means of expression that they possess is a whiteboard and a marker, the message comes across as uncluttered. This helps make it understand video content clearly.

Here’re the best drawing animation practices.

Time needed: 5 minutes

Write the Script
Many people are struggling with writing an effective script. That said, a strong story determines the success of your entire video because it drives both the audio and visual parts. Identify your target audiences to help anchor your messaging and write an effective script. Try to write your story outline in short and simple sentences. Focus on one or two key takeaways to maximize retention, and don’t forget to end with a distinct CTA (Call to Action).
Download and Login
There’re so many platforms that can help us create the drawing animation, if you need to make the video in a snap, try the Mango Whiteboard Animation Maker (Mango Animate WM). This is a user-friendly platform to help beginners create animation in seconds. Install the software for free on the official web page, and sign up for your personal account.
Choose the Template and Customize
Determine your video style as you want. Of course, start from scratch is a good way to create your own video, but if you want to make a video quickly, just start with the pre-built template by Mango Animate WM. Drag and drop elements you needed. Add the audio into your video, raise your animation to a new level. You can also add enter, exit, transition effects for scenes, bring life to your video.
Preview and Publish
Don’t forget to preview the video, if it’s no mistake, just export the video out and share it to social media as you like. Mango Animate WM has three output options provided: online video, offline video, and Gif. Publish your video and let the world see your creation right now.